News

eParty Unlimited adds product videos to site, sees sales take off

June 27, 2010

Treepodia, provider of automated online product video technology and services, has announced today that entertainment and party products e-commerce site eParty Unlimited is now using its automated Smart Video Platform. As a result of adding more than 2,400 product videos to its online retail site, eParty Unlimited has seen a significant increase in purchasing activity among visitors who watch the videos, as well as higher visibility in search engines.

The San Carlos, CA-based party and special occasion supplies retailer deployed the Treepodia product video platform in the spring of this year, and has already seen an average increase in conversions of nearly 70 percent, comparing site visitors who view the videos to those who don’t.

According to Jimmy Weng, founder and president of eParty Unlimited, the merchant decided several months ago that it needed to add product videos to its e-commerce site in order to stay competitive and maintain a positive reputation with customers.

"We initially tried to produce some videos in-house, but with 2,500 products in our catalog and very limited resources, we simply couldn’t make it work," said Weng in a press release. "We also looked into outsourcing the video creation to an external production company but that approach proved to be cost-prohibitive. Once we discovered Treepodia’s automated solution, there was no question that we found our answer."

Weng explained that the process of creating the thousands of product videos was as simple as sending an XML data feed to Treepodia, and the automated video technology handled the rest. "There is no possible way we could have created so many videos ourselves, particularly in such a short timeframe, and hiring another firm to handle it was way too expensive. The Treepodia solution was exactly what we needed, and we’re already seeing great results," he said.

The Treepodia Smart Video Platform eliminates the high initiation costs of producing product videos and enables retailers to cover their entire product catalog with videos in 24 hours – while delivering a guaranteed four-fold ROI. Treepodia’s automated video technology uses retailers’ existing product images, marketing texts, user reviews, and merchandising rules to create engaging and effective videos, automatically. To ensure ongoing accuracy, the videos are updated on a continual basis to reflect changes in the retailer’s catalog including new prices, special offers and additional items.

The Treepodia Smart Video Platform works on a cost per view model, without production fees or contract terms. The system includes a control group, ensuring that retailers pay for performance.