News

Escalate announces next-gen cross-channel retail platform

December 2, 2009

Escalate Retail has announced the latest version of its cross-channel commerce platform, which unifies processes for multiple retail channels. The tool allows retailers to drive their experiences online, in the store, on mobile devices and through contact centers.

According to a press release, new enhancements to the platform include:

New revenue-generating channels: By giving consumers the ability to shop anytime, anywhere, Escalate Retail helps retailers create more opportunities to drive revenue. The latest release makes it even easier to deliver a positive, consistent customer experience online, in-store, via social networking sites, mobile phones, store kiosks, call centers and more.

More powerful shopping experiences: Shoppers now have access to a wider range of tools and capabilities that enrich the shopping experience across channels, including international shipping and currency support, store locator and mapping, dynamic customer reviews, enhanced personalization, additional payment options, and more. These exciting capabilities are completely integrated into every shopping visit, thanks to Escalate's growing partner base, including companies such as FiftyOne Commerce, PayPal Payflow Gateway, MyBuys, Where2GetIt, and Power Reviews.

Seamless cross-channel integration: With enhanced integration across every channel, retailers can easily share inventory, customer, order, product and promotional information across channels in real-time to ensure that a seamless customer experience is possible and cost-effective. Escalate's continued investment in its SOA framework allows clients to leverage their digital assets and infrastructure in every channel.　

Empowered business users: Shoppers today are looking for the most interactive, rich online experiences available. The latest release of Escalate's component framework for content management gives business users the ability to create more modular sites in which components can be quickly and easily built, deployed and configured to deliver highly dynamic and interactive shopping experiences at a lower cost.