Escalate e-commerce tool adds social merchandising features

SAN DIEGO — Escalate Retail announced its partnership with PowerReviews, provider of customer reviews and social merchandising solutions.

The partnership will enable fast, simple integration between Escalate's Blue Martini e-Commerce Suite and PowerReviews' solution for customer reviews. Escalate provides powerful and flexible merchandising, advanced search, embedded analytics, highly personalized content and ultimate scalability for retailers who seek to drive more revenue at a lower cost through the online channel. PowerReviews gives retailers the capability to harness the full potential of customer reviews, allowing them to create multidimensional tags based on the pros, cons and best uses of a particular product.

Through the partnership with PowerReviews, Escalate customers will have the option to seamlessly implement innovative customer review technology on their Web sites to enjoy the many benefits of social commerce. Many online retailers use the review data collected to fuel targeted e-mail marketing campaigns and add product review snippets to their category pages. Multichannel retailers can also add the review snippet next to products in their catalogs and create in-store displays.