January 4, 2021
Online grocer Farmstead is expanding delivery service in the southern U.S., beginning with Nashville, Tennessee.
The delivery will begin late in the first quarter of this year, according to a press release, and the grocer has launched a waitlist that will be limited to the first 1,000 customers.
Farmstead is also planning to launch multiple dark stores and help eliminate food deserts by making fast, inexpensive delivery available to a wider area, according to the release.
"Nashville is a great fit for Farmstead delivery; it's a thriving, densely populated city that fits our mid-market profile customers who want their favorite brands and fresh groceries all delivered to their doorstep with no markups," Pradeep Elankumaran, co-founder and CEO of Farmstead, said in the release. "Farmstead cracked the code on how to make grocery delivery fast and inexpensive without sacrificing quality or wasting food, and we're excited to roll out our service to Nashville residents in early 2021."