Technology

Fashion retailer taps Stylitics for styling, product recommendations

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May 23, 2023

Windsor LLC, a family-owned women's fashion retailer founded in 1937, is teaming up with Stylitics, an AI-powered digital merchandising platform, to launch automated styling and product recommendations for its e-commerce strategy.

The omnichannel retailer operates over 330 stores and employs over 2,100 team members nationwide, according to a press release.

Stylitics recommends outfits and product bundles in over 50 billion shopper sessions a year, resulting in a 21% increase in average order value for its partner brands and a 23% increase in units per transaction.

"Windsor is thrilled to partner with Stylitics to elevate our customers' experience and provide her with even more fantastic ideas for outfitting and styling our head-to-toe offerings," Tina Konow, VP of e-commerce at Windsor, said in the release. "Stylitics' platform has successfully automated Windsor's fashion guide to deliver on-brand digital merchandising recommendations that our shoppers find inspirational and personalized."

Stylitics recently closed an $80 million Series C fundraising round, bringing its total funding to $100 million. To date, Stylitics has driven more than $2.5 billion in incremental revenue with more than 100 million additional units sold to nearly 3,400 brands.