Consumer Behavior

Father’s Day spending projected to hit $24B

Photo: Adobe Stock

June 10, 2025

Father's Day spending is projected to hit a record $24 billion this year, up from last year's $22.4 billion and would exceed the previous record of $22.9 billion in 2023.

The projection comes from an annual survey conducted by the National Retail Federation and Prosper Insights & Analytics.

"Americans are embracing meaningful traditions and holidays, and this Father's Day, spending on gifts and other holiday items is expected to reach record levels," NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a press release on the data. "As consumers look to recognize the father figures in their lives, retailers are prepared with gift ideas, special deals and convenient shopping options to help customers find the right gifts."

Nearly half of consumers, 48%, plan to purchase a gift for a father or stepfather, followed by those purchasing gifts for a husband (25%), son (12%), brother (9%), friend (8%) or grandfather (6%).

Consumers are planning to spend $199.38 on average per person, or nearly $10 more than last year's $189.81 average. Those between the ages of 35-44 years old tend to spend the most on the holiday, $278.90 on average.

"As consumers prioritize Father's Day gifts that are unique or create special memories, categories such as special outings and personal care items have seen an increase in popularity this year," Prosper Executive Vice President of Strategy Phil Rist said in the release. "A special outing offers an opportunity to create new memories and celebrate together, while a personal care item allows dad to feel pampered."

Included In This Story

---

National Retail Solutions Inc.

Leading provider of integrated POS systems and merchant services for independent retailers.

National Retail Solutions (NRS) is the leading provider of integrated POS systems and merchant services for independent retailers. A subsidiary of IDT Corporation (NYSE: IDT), NRS empowers convenience stores, bodegas, and gas stations with comprehensive retail solutions, payment processing, and the largest DOOH ad network in the retail sector.

Request Info

Learn More