Technology
Fittora aims to eliminate fashion returns
November 11, 2025
Fittora has launched an AI-powered, made-to-order clothing platform offering tailored, sustainable clothing without the need for a single fitting room visit.
The platform uses proprietary computer vision technology that calculates a customer's exact measurement from uploaded selfie photos, according to a press release.
Once the measurements are established stylists refine AI recommendations while pattern makers and tailors craft each garment to order. The price point starts at just over $100.
"Fittora is where innovation meets intention," Nicola Bond, founder and CEO of Fittora who previously drove growth for Marks & Spencer's International Division, said in the release. "We're giving people clothes that are as unique as they are — and we're doing it without fueling the waste of mass production. AI accelerates the design process, helps us understand fit and style at scale, but it's the human touch in styling and craftsmanship that makes each piece unique."
