Marketing

Five Star Food Service expands digital advertising to hundreds of micro markets

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March 15, 2021

Five Star Food Service Inc.'s recently announced acquisition of an Owensboro, Kentucky-based franchise group will be expanding its digital advertising footprint across central Kentucky, southern Indiana and western Ohio, according to a press release.

Five Star Food Service will be rolling out its digital advertising supported by LightSpeed Automation's Vision program to nearly 500 micro markets that Five Star brought on board recently. In January, Five Star Food Service acquired four operating companies that collectively went by the name of Canteen Service Company.

"We have really enjoyed the flexibility that LightSpeed's Vision program has given our operation, and we are eager to roll it out to the nearly 500 micro markets Five Star recently brought on board," C. J. Recher, vice president of marketing for Five Star, said in a prepared statement. "Marketing, specifically the ability to run promotions on screens in our markets, has been a big part of our growth and customer experience strategy. Our new teammates are enthusiastic to bring our engaging platform to their customers."

"Five Star continues to lead the way in digital advertising and promotions in the micro market space," David Marler, vice president of sales and marketing at LightSpeed Automation, said in the release. "They are incredibly creative and have found a unique way to use the screens to really drive customer engagement."