Consumer Behavior
Food shoppers looking for smart ways to shop, want more information
July 7, 2025
Over one third, 33%, of U.S. adults expect to pay more for food this summer due to inflation and more than three-quarters, 76%, want more information due to higher food costs.
A good number, 71% are reading labels more closely and often.
Those are top findings about grocery consumers from a GS1 US consumer survey.
"Shopping behaviors are shifting, and consumers are scrutinizing products and labels more than ever at the point of purchase to ensure they align with their preferences and budgets," Bob Carpenter, president and CEO of GS1 US, said in a press release. "Consumers want more transparency, and our digital world can provide real-time access to the information they seek. QR codes powered by GS1 are emerging on product packaging to help shoppers retrieve more-trusted real-time product details via a smartphone scan — supporting smarter, more confident decisions at the shelf."
