Omnichannel

Foot Locker promotes Franklin R. Bracken to president role

Photo: OceanProd - stock.adobe.com

April 8, 2025

Franklin R. Bracken, who had been serving as EVP and chief commercial officer at Footlocker, has been named president.

Bracken will continue reporting to Mary Dillon, Foot Locker Inc.'s CEO, according to a press release.

In his role as president, Bracken will work alongside Dillon to accelerate the execution of the Lace Up Plan, the company's strategy to elevate the omni-retail experience, enhance productivity, and create long-term shareholder value. Bracken will also continue to oversee global retail operations, merchandising, marketing, digital, loyalty, and real estate.

"We are delighted to recognize Frank's leadership and valuable contributions to Foot Locker, Inc. with this appointment," Dillon said in the release. "Over his 15-year tenure, Frank has led several important initiatives across the business, including playing a critical role in the development and execution of our Lace Up Plan, building our brand partnerships, and advancing our omnichannel capabilities. I look forward to continuing to partner with him in his new role as we execute our strategies, further our significant progress in advancing the Lace Up Plan, and create sustained value for our stakeholders."

Bracken has nearly 30 years of experience in brand management, consulting, digital transformation, marketing, merchandising and retail operations. He joined Foot Locker in 2010 and has held several senior leadership roles of increasing responsibility across the company.

"It's an honor to be named President as we continue building on the momentum of our Lace Up Plan," Bracken said in the release. "Looking ahead to the remainder of 2025 and beyond, we are well-positioned to accelerate our progress and deliver on our long-term operational and financial goals as we enter the next phase of execution. We remain committed to expanding sneaker culture and elevating the omnichannel experience for our customers and brand partners, and I'm confident our proven consumer-focused initiatives will further deepen customer engagement, strengthen our market position, and drive meaningful business results."

Foot Locker, Inc. operates 2,400 retail stores in 26 countries across North America, Europe, Asia, Australia and New Zealand, and a licensed store presence in Europe, the Middle East and Asia.