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Frito-Lay uses fake store to watch customer behavior
September 11, 2008
BNET: When Frito-Lay wants to see the impact of a packaging change or an end-cap display, the Dallas salty snack purveyor no longer has to wait for sales reports. Frito-Lay built a 15,000-square-foot "simulated supermarket" and enlists real people to shop it — and the lab is available for noncompetitive CPG companies to use.
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