Marketing

Frontier Airlines boosts rewards for travelers

Photo: MKPhoto - stock.adobe.com

December 9, 2024

Frontier Airlines has debuted first-class seating, free seat upgrades into premium seats for its Elite members and more ways to redeem Frontier Miles.

The enhancements mark the second phase of "The New Frontier," the airline's customer-focused transformation, according to a press release.

"Travelers should expect more from their airline and, in 2025, Frontier will deliver as we continue our transformation into the most rewarding airline in the sky," Barry Biffle, CEO, Frontier Airlines, said in the release. "We've listened to customers, and they want more — more premium options, like first class seating, attainable seat upgrades, more free travel for their companions and the ability to use miles on more than just airfare. These changes represent an exciting new chapter in our transformation into The New Frontier."

Enhancements include the following:

• Luxurious, spacious seats in the first two rows of the aircraft, available late 2025.
• Starting in early 2025, complimentary seat upgrades for Elite Gold members and above on every flight, including new First Class seating.
• Platinum and Diamond Elite members fly with a companion at no extra cost on any Frontier flight, starting mid-2025.
• Travelers can use Frontier Miles for baggage, seating upgrades and more, launching mid-2025.
• The loyalty program, Frontier Miles, is free to join and offers 10 miles earned for every $1 spent. There are four status levels: Silver (10K), Gold (20K), Platinum (50K) and Diamond (100K).

Earlier this year, Frontier introduced the first phase of The New Frontier with more transparent pricing, no change or cancel fees, and enhanced customer benefits and support, including new live agent assistance by phone.