Marketing

Furniture brand opening sixth store in Florida

Adobe Stock

September 13, 2023

BoConcept, a Danish furniture retailer, will open a store in Boca Raton, Florida by year's end.

The furniture franchise will be located at 327 Plaza Real, according to a press release.

"As part of the BoConcept expansion plan, we've been working to open one to two new stores each year," Joe Morin, regional manager, said in the release. "We opened up in Midtown Miami this April, and the response to that opening has been incredible. When we announced that we'd be opening another location in Boca Raton, we heard from a lot of designers and architects who had attended the Midtown opening that they love the idea of us coming to Boca Raton."

The Boca Raton location will mark the sixth BoConcept store in the South Florida area.

"The new BoConcept location at Mizner Park will play a crucial role in our expansion plan," said Steen Knigge, director of U.S. marketing for BoConcept. "This storefront allows us to provide easier access to the brand for an enthusiastic audience of architects, designers and individual clients. Not to mention, it will help reinforce BoConcept's commitment to creating modern design elements that elevate interior spaces to achieve their true potential."

The Boca Raton location will be the sixth location opened by Carlos Salamonovitz, one of BoConcept's largest franchisees who owns over a dozen stores in South Florida and Mexico.

"Florida has been a perfect growth market for BoConcept," Salamonovitz said in the release. "Since opening our first few locations, we've seen major demand for premium furniture from a very international clientele. There are still a lot of untapped opportunities in Florida, too, and we're excited to keep growing."