Consumer Behavior

Gen Z loves Valentine’s Day the most of all shoppers

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February 14, 2024

More than half, 66%, of Gen Z consumers will celebrate Valentine's Day, more than any other generation.

That's a top findings of Numerator survey that also revealed 61% of all consumers plan to celebrate the love holiday.

The survey, sourced from purchase data and a survey of over 5,100 consumers, also revealed 49% intend to gift candy, 47% will buy gifts and 39% will dine out, according to a press release.

The data also revealed 73% of celebrants plan to keep their purchasers under $100 for the holiday, and consumers plan to do their Valentine's shopping at big box stores (40%), grocery stores (33%), online retailers (27%), and discount or dollar stores (23%).