Technology

Generative AI adoption, pilots top enterprise agenda

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February 8, 2024

Nine in 10 organizations are adopting or piloting generative AI systems, according to a MIT Technology Review Insight report.

Real-time data analysis and insights are the highest-value generative AI use cases for personalization and customer experience, according to a press release on the report's findings

The report, "Bringing breakthrough data intelligence to industries," was developed in partnership with Databricks, a data and AI company, and based on a global survey of 600 CIOs, CTOs, CDOs, and technology leaders for large enterprises and public-sector organizations. Among the organizations represented are Walmart, General Motors and Morgan Stanley, according to a press release.

"While it's early in the race to AI, leaders across diverse industries recognize the profound potential and impact of AI," Arsalan Tavakoli, co-founder and SVP of field engineering at Databricks, said in the release. "Organizations investing in unified data and governance platforms to fuel their AI and empower their workforces are positioned to lap the competition in realizing AI-based results."

Additional findings include:

• Sixty-four percent of CIOs say the ability to securely share live data and AI assets across platforms is "very important." An even larger share (72%) said the ability to stream data for real-time analytics will be key to delight customers and gain competitive advantages.
• 60% of CIOs stated a single built-in governance model for data and AI is "very important."