News

'Gift Me This' feature lets Facebook users build wishlists

September 27, 2010

ShopLocal recently announced its "Gift Me This" feature for Facebook.

Gift Me This is built on ShopLocal's SmartCircular technology solution. The solution converts retailers' local print promotions, including circulars, catalogs, ROP and bonus pages into searchable website pages. Gift Me This enables Facebook users to create social wish lists by pushing products they find in SmartCirculars to their Facebook News Feeds by clicking on the Gift Me This link.

The feature also enables retailers to:

• Allow users to share deals from a product rollover when browsing weekly ad pages
• Add custom messages when sharing local deals
• Distribute and extend local deals by making sharing easy within the Facebook user experience
• Integrate comments on SmartCircular sites into users' Facebook profiles to help deals go viral

"Holiday shopping is an exciting time for both retailers and consumers, but breaking through the clutter can be a challenge for advertisers," said Tricia Kokoszka, program manager of retail marketing, Staples. "Facebook is at the heart of consumer conversations. ShopLocal's Gift Me This allows us to be invited into those social discussions with a specialized, branded experience for Facebook users."

ShopLocal is the retail division of PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a provider of digital marketing services and technology.