Consumer Behavior

Givaudan launches aroma kiosk for understanding consumer tastes

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April 2, 2021

Givaudan Taste & Wellbeing, a a Virnier, Switzerland-based global company that provides products for taste, well-being, fragrance and beauty, has launched its Aroma Kiosk for retail locations, universities and shopping malls to gather consumer insights and recommend products in real time.

The kiosk's artificial intelligence algorithm ATOM 2.0 (Advanced Tools for Modelling) and proprietary VAS technology allows consumers to smell and rate different aroma profiles. The algorithm then translates the data into personalized flavor preferences.

The combination of these digital tools and AI can shorten the product development cycle, increase the chances of successful launch and provide consumers with personalized recommendations.

"The insights and data can then be used to develop and refine product lines, ensuring they truly delight the consumer, a great example of how we co-create amazing food experiences with our customers," Fabio Campanile, Givaudan's head of global science and technology, said in the press release.

The kiosks can be used to create customized surveys, collect consumer data, offer personalized preferences in real time and make recommendations on products. The results can be segmented based on consumer demographics.

The units have been tested ahead of launch. For example, the company recently worked with an alcoholic beverage company in South Africa to identify the most preferred flavors for different alcoholic applications. Over a period of three days, the team collected data from 150-plus consumers in a shopping mall in Johannesburg to deliver successful products.