Marketing

Glossier debuts storefront in Miami Design District

Provided

April 14, 2022

Glossier has opened a permanent storefront in the heart of the Miami Design District after it launched a successful pop-up experience in 2019.

The store was inspired by the city's beach culture and is the retailer's "take" on a beach club, according to a press release.

A focal point of the store is a stucco dome with an underwater room, mimicking the beaches of Miami. Guests can test the retailer's skincare at a metallic-clad wet bar, wrapped in gleaming, powder-coated green paint.

Over the past year, Glossier has opened three permanent stores in Seattle, London and Los Angeles staffed by store associates called editors.