Marketing

Google readying NYC retail store

Photo provided.

May 26, 2021

Google will open the doors to its first-ever retail storefront this summer. The Chelsea, New York location will provide Google device users a place to "experience" its hardware and browse and buy an extensive product selection, according to a blog post written by Jason Rosenthal, VP, direct channels and membership.

Customers can also order products online and pick them up at the store.

"We'll have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen or helping with installations. It doesn't matter whether you're a longtime Pixel user, are curious about our Nest displays or want to participate in one of the how-to workshops we'll offer throughout the year — our team will be able to provide you with help that's specific and personalized to your needs," wrote Rosenthal.

The Chelsea location was chosen as Google's NYC urban campus is in the community, as are a large number of the 11,000-plus campus employees.

"The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience," said Rosenthal in the blog post.