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Grocers cash in as Americans eat cheap
November 12, 2008
Forbes: Food costs have fallen in recent months, but the stalling economy has kept price the top concern for consumers. For many grocery stores, that's been a blessing, not a curse.
The reason: house brands. "Lots of people say they're looking more at generic- and private-label products," says Ellen Davis, a spokeswoman for the National Retail Federation. "That's not a bad thing for the retailer, because their profit margins can be higher in that area."
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