Consumer Behavior
Half of retailers can’t keep up with pace of tech change
December 2, 2025
Just over half of North America retailers, 54%, can't keep up with pace of technology change and 49% struggle to quantify return on in-store tech investments and 37% are conflicted on whether new tech will be beneficial or distracting.
Those are top findings from a Retail Systems Research research report sponsored by Jumpmind.
The findings reveal a detail view of how and why retailers' in-store tech strategies can fail, according to a press release.
Despite digital commerce growth, many retailers still look to stores as the primary growth strategy, as approximately 80% of all retail sales still take place in-store.
"Our research shows 27% of retailers have point of sale systems that are five years or older. In contrast, most consumers renew cell phones every two to three years and 12% renew them every year. It's no wonder that over half of retailers surveyed feel trying to keep up with consumer adoption of technology seems like an impossible task," Steve Rowen, managing partner at RSR, said in the release.
