E-commerce

H&M to test return fees in some markets

Photo by istock.com

October 4, 2022

Swedish fashion retailer H&M is getting ready to pilot a return fee strategy in some of its markets.

The fee would only apply to online returns, according to a CNN report.

"It all depends on how it's received by the customer. So that's why we do a test to see if that is something to fast track," Helena Helmersson, H&M's CEO, said in the company's latest earnings call.

The retailer did not stipulate a pilot test time limit and said store bought items will not incur a return fee.

The news comes at a time when retailers are struggling to handle inventory and navigate supply chain issues.

H&M was one of several retailers that halted business operations in Russia in light of Russia's war on Ukraine in early March.