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HMV opens consumer technology store in London

November 13, 2011

HMV tech is now selling consumer technology products including Apple iPads and iPods, headphones, and a small selection of CDs, DVD/Blu-ray and games in its new location in London.

The 1,200-square-foot store opened Nov. 14 and is just a month after HMV expanded its personal technology offer in all its 250 stores . About a quarter of its retail space is now dedicated to electronic devices and accessories, according to a story in Marketing Week.

The changes are part of a strategy to shift focus from the declining physical music and DVD retail market. The company reported an 11 percent drop in like-for-like sales for the 12 months to April.

HMV is using the new store as a trial and if successful, may roll out other standalone stores, according to the story.

Read more about technologyin the retail industry.