Consumer Behavior

Holiday experience high on consumer to-do list

Photo: Adobe Stock

October 13, 2023

More than 90% of holiday shoppers plan to indulge in at least one holiday experience this holiday season — such as dining out or visiting an entertainment venue.

On average, holiday shoppers will spend $218 on entertainment and holiday-related experiences.

Those are findings from JLL's Holiday Survey Report 2023 that polled 1,095 consumers.

Additional findings include:

• 65.5% will dine out at a restaurant and 43.7% will go to the movies (almost twice as much as last year).
• 49.6% of primarily Gen Z shoppers will shop in malls compared to the 40.8% average.
• Holiday shoppers plan to spend a healthy $958 per person this holiday season — 22.8% of which will be used for holiday entertainment and experiences.
• Top three retailers consumers plan to shop: Amazon, Walmart and Target.
• 35.8% of shoppers turn to Facebook for shopping inspiration.