Consumer Behavior

Holiday sales were strong for retailers

Photo by istock.com

January 12, 2023

Consumers spent $211.7 billion from Nov. 1 through Dec. 31, 2022, a 3.5% year-over-year boost, and also set a record for e-commerce, according to Adobe Analytics data.

While Cyber Week (the five days between Thanksgiving and Cyber Monday) was a key contributor, driving $35.3 billion in online spend and growing 4% year over year, shoppers hit the buy button all season long: 38 days surpassed $3 billion in daily spend this holiday season, on par with last year.

For comparison, only 25 days in the 2020 season surpassed $3 billion.

Across major e-commerce categories, discounts hit record highs this holiday season, according to a press release on the data findings.

With regard to mobile shopping, 47% of online sales came through smartphones, up from 43% in 2021. Christmas Day set a mobile record, driving the majority of online sales at 61%, up from 58%.