Payments

Hollister launches unique payment feature

Photo by istock.com

October 18, 2022

Fashion retailer Hollister is helping out the teen customer crowd by providing a way to shop and then pass the check to someone else to pay. Hollister Co. owns the Abercrombie & Fitch teenage-focused fashion brand.

The Share2Pay option gives young shoppers who don't have credit cards or any other payment option to share their cart, via a text, with someone that can purchase the items, according to a Wall Street Journal report. Those paying can edit the cart before making a purchase.

"There was a lot of lost sales on the table," Samir Desai, chief digital and technology officer at Abercrombie & Fitch Co., told the WSJ about why the company designed the payment approach. "We're putting things in the hands of the customer and then getting feedback and iterating, versus going away for nine months in the lab and building something that's going to be unbelievably perfect.We might have missed the boat on customer experience at that point."