Marketing
Home Depot launches creator portal
January 13, 2026
The Home Depot has launched the Home Depot Creator Portal aimed at connecting digital content creators to the home improvement retailers to monetize home improvement content and drive future partnerships.
The centralized hub offers creators access to content inspiration, campaigns opportunities and expertise to help them build content around home improvement, DIY projects and decor tips, according to a press release
Thousands of creators are already enrolled, and applications are now open to the public. Creators can utilize training resources, best practices, branded hashtags, curated collections and product catalogs to maximize their visibility with The Home Depot. In addition to training, participants benefit from storefront capabilities, special perks, product gifting and more.
"The Home Depot Creator portal isn't just a website — it's a community that drives meaningful engagement with current and future customers through talented personalities who give them confidence to tackle their home improvement projects," Molly Battin, senior vice president and chief marketing officer at The Home Depot, said in the release. "We know our customers love sports, so we're especially excited to launch this program with our starting lineup that will deliver tailored soccer content such as how to transform your backyard for your own neighborhood soccer matches and viewing parties."
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