Consumer Behavior
Home Depot top fav for home improvement shoppers
December 29, 2025
Home Depot captured 29% of home improvement spending in Q3 2025, beating out Lowes (17%).
The two retailers maintained positions as category leaders going into the third quarter, according to the Numerator Home Improvement Tracker. Amazon rose to the second spot briefly in December, January and February, according to a press release.
Categories that saw the most growth in household penetration over the last 12 months were power tools (41.2% of US households purchased) and outdoor power equipment (39%).
Consumers that purchased home improvement items in Q3 2025 said they purchased items simply because they wanted them (31.8%) or they needed supplies for a small DIY project (19.6%).
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