E-commerce
Home goods retailer taps Bluecore to drive digital marketing
May 25, 2023
Lulu and Georgia, a home goods retailer, is deploying Bluecore's retail growth automation system to drive its digital marketing efforts and so far the results are a big success.
The retailer has seen a 229% increase in repeat customers and increased its first-time buyer traffic by 133%, according to a press release.
Lulu and Georgia surpassed pandemic-era order volumes by first increasing opted-in customers by 5%.
"We chose to partner with Bluecore because we knew they could rise to the challenge of replicating the pandemic 'tail wind' we previously experienced. Now, rather than being at the whim of the market, we're in control of our growth, no matter what's happening in the world," Julia Metaxas, VP of growth at Lulu and Georgia, said in the release. "Bluecore has let us automate and scale a very personalized approach to marketing, which enables us to move faster, be hyper efficient and do more with less in a competitive environment. We're now seeing a far more immediate return on our marketing spend while also making long-term impact, such as increasing customer lifetime value."
