Technology
HP extends HP Amplify to global partner ecosystem
May 6, 2021
HP Inc. is extending its global channel program, HP Amplify, to more than 1,350 online pure players, as well as omnichannel and brick-and-mortar retail partners.
The program initially launched in the fall of 2020 to commercial partners, according to a press release.
The single, integrated program offers insight, capabilities and collaboration tools to help drive digital transformation and growth as consumer buying behavior continues to evolve.
The extension to retail partners begins Aug. 2.
"For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future," Christoph Schell, chief commercial officer, HP Inc., said in the release. "Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive."
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HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze.
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