News

HSN to launch new mobile shopping site

June 29, 2010

HSN announced today the launch on July 1 of HSN Mobile, a user-friendly, mobile-optimized version of the retailer's top-ten-trafficked e-commerce site hsn.com. According to the company, the new site will be available on all Internet-enabled mobile devices and is a key element of HSN's comprehensive, multi-channel strategy designed to provide consumers with a compelling shopping experience whenever and wherever they desire.

"In today's retail marketplace, offering a true multi-channel experience is crucial to achieving success," said Brian Bradley, executive vice president of HSN.com. "We understand that customers need access and service on their own terms, and we are excited about the opportunities that mobile technology offers as we introduce HSN to even more consumers and leverage our robust site."

Utilizing WAP technology, the company says HSN Mobile will greatly enhance the customer's ability to shop via the phone, offering all smartphone users an engaging experience that is similar to what is currently available via the HSN Shop application for iPhone and Android devices without the need to make any downloads. Those with handsets that support streaming video will be able to view HSN's live broadcast as well as product demonstrations and original content that are currently available on HSN.com.

Customers will also have the ability to search and access products, including HSN's special value of the day which will be called out on the home page. Additionally, users will be able to create a new account and complete transactions, all via the mobile site.

HSN plans to expand the features available on HSN Mobile in the future to include more of the offerings available to HSN.com users, including the HSN Program Guide to view upcoming must-see shows and the ability to sign up for e-mail alerts for their favorite brands. Additional applications will vary based on specific mobile devices.