HSN transformation a success, so far

Multichannel News: It was two years ago this month that HSN CEO Mindy Grossman completed what she hoped would be a transformation of the second-largest home shopping channel into a lifestyle, entertainment and shopping destination for educated, upscale women.

After a couple of rocky periods and one of the biggest economic recessions in recent memory, Grossman has succeeded in dramatically changing the look and feel of the network, but like everyone else in the home shopping game, struggles with a challenging retail environment. So far, HSN has managed to outperform expectations — first quarter sales were down one percent, compared to double-digit declines at its chief competitor QVC. And Grossman is hoping that momentum will continue.

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