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Human behavior is a good thing for businesses, reveals study

October 9, 2017

Companies that display good human relationship behaviors are more likely to make more money, according to the third annual Customer Quotient report from C Space.
 

Human traits such as openness and empathy lead to better financial performance and improved customer experience, according to a release on the study.

"Customers determine the fate of companies. And yet, surprisingly few companies are good at building the power of their customers into the ways they work," said Charles Trevail, CEO of C Space, in the release.

"Customers want their relationships with companies to have the same qualities they value in their personal relationships — qualities like trust, respect, empathy, openness, and reciprocity. In a world where businesses are constantly chasing growth, acting more human will be a sure path to long-term success," said Trevail.