News

IBM debuts cloud-based analytics suite

July 17, 2011

In a recent news release, IBM announced the launch of a new cloud-based Web analytics and digital marketing suite.

The new offering, the IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite, uses sophisticated analytics to help companies determine the effectiveness of new products and services, fine tune marketing campaigns and create personalized offers in real time.

Features of the suite include:

• advanced segmentation and automated marketing execution based on multi-channel data;
• real-time product recommendations for all online channels;
• A/B testing to help search engine marketers compare pairs of search terms and determine the most cost-effective terms and associated ads;
• ability to incorporate key performance indicators and corresponding industry-specific benchmarks;
• deep analysis into how customers interact with a brand over time.

In the release, Yuchun Lee, IBM Enterprise Marketing Management vice president and general manager said the new offering will help users identify and seize new revenue streams through "a powerful, integrated and data-driven approach to marketing, one that drives higher-margin sales while using analytics to place the customer's needs squarely at the center of all campaigns and promotions."