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IBM unveils 'Ready for Smarter Commerce' tech ecosystem

February 14, 2014

At this week's PartnerWorld Leadership Conference, IBM unveiled the "Ready for Smarter Commerce" program, a new ecosystem that it says gives clients access to certified pre-built partner solutions with integrated cloud, mobile and social capabilities. The ecosystem features partner-led solutions built on IBM Smarter Commerce capabilities such as IBM Commerce, IBM Digital Marketing Optimization and more.

According to the company, the Ready for Smarter Commerce program provides pre-configured solutions based on open standards to accelerate innovation and time to value. The new ecosystem is expected to deliver 150 new Ready for Smarter Commerce solutions this year.

Partners interested in participating in the program can learn more at:
https://www.ibm.com/partnerworld/page/isv_com_dvm_techval_smarter_commerce

As part of the new ecosystem, certified partners can help extend IBM Commerce solutions by enabling customers to quickly and easily consume their solutions using IBM Commerce Composer for WebSphere Commerce. Recently announced, IBM Commerce Composer helps companies build and manage engaging and compelling digital customer experiences.

IBM Commerce Composer cuts time to market by giving line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required. Using intuitive click-to-install templates, marketers and e-commerce leaders can quickly customize page layouts, optimize navigation and add new site functionality in minutes.

IBM Commerce Composer features an array of store front applications from certified IBM partners like Invodo, delivered through the cloud or on premise. This gives developers plug-and-play functionality to build apps for retailers that can be quickly deployed.

Delivered through the Ready for Smarter Commerce ecosystem, the first wave of new apps that support Commerce Composer include:

• Content Management & Rich Media: Dynamically create and deliver fresh, targeted content for shoppers and increase sales with apps from Amplience, CoreMedia, Fluid and Invodo.
• Community, Social & Customer Engagement: Tap into the power of social media and engage customers in new ways to gain insight and drive brand loyalty with apps from Bazaarvoice, Genesys, OpinionLab and Pluck.
• Product Management & Configuration: Automate sales with seamless business processes that support the way customers want to purchase products with apps from Fluid.
• Search Optimization: Maximizes organic search visibility and makes it easy for shoppers to find products, drive traffic and increase sales with apps from BloomReach.

IBM Commerce Composer will be available in February 2014 as part of the release of WebSphere Commerce Feature Pack 7.

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