Marketing

ICSC revamps name in wake of retail real estate evolution

Photo by istock.com

July 20, 2021

The International Council of Shopping Centers, the top global trade group for the retail estate industry, will now be known as Innovating Commerce Serving Communities.

The name rebrand was nine months in the making and reflects the evolution of both its membership and the industry as a whole, according to a CNBC report.

"The terminology 'shopping centers' or 'retail real estate' are still clearly an important part of our membership," ICSC President and CEO Tom McGee told the news outlet.

"But they're somewhat descriptive to the historical nature of who our membership was, from a demographic standpoint ... the property type that it was. As opposed to the impact that the industry has upon communities."