Consumer Behavior

Increasing costs spurring consumers to reduce spend

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August 18, 2022

The rising cost of living is prompting one in two consumers, 47%, to cut back on spend, according to a LoopMe Survey that polled nearly 18,000 consumers in the U.S., U.K. and Australia. LoopMe is a brand-focused mobile advertising platform

"Consumers worldwide are watching their wallets right now, and brands are left adjusting to these trends from a business perspective. Marketing agility in the current economic environment is paramount," Stephen Upstone, CEO and co-founder of LoopMe, said in a press release on the findings.