Marketing

Japan’s 7-Eleven enterprise is all about global growth

Photo: Adobe Stock

May 10, 2024

The strategy is simple for Japan's Seven & I Holdings, which operates 7-Eleven stores — big growth and footprint expansion.

The company aims to spur a 18% growth rate by 2030, according to a Reuters report, and have 100,000 locations in six years.

Its footprint strategy is to be in 30 countries, 10 more than present, in the same timeframe.