News

Kadro launches new mobile and e-commerce software

October 25, 2011

Kadro Solutions, a full-service enterprise software services firm, has announced the release of its mobile commerce platform as well as the expansion of its e-commerce capabilities through their Kadro Merchant integration with eBay stores.

According to the company, this enhanced offering helps businesses of all sizes to easily create a flexible, robust and scalable e-commerce storefront tied to their unique online sales and multichannel strategy.

Kadro Mobile connects brands to buyers with custom configured mobile applications for iPhone, iPad, Android or other applicable devices. Kadro Mobile and Kadro Merchant provide retailers a comprehensive solution to create multi-channel storefront capabilities for website, in-store, call center, and now a mobile environment.

With Kadro Mobile, retailers have access to a tool to tie together a cohesive multi-channel strategy with such features as mobile commerce, a direct connection to retailer customer service departments, advanced store location and geo-location capabilities as well as mobile integration into product availability for convenient in-store pick up.

"With the rapid adoption of mobile commerce, we understand the need to have a mobile strategy," said Mark deCausmeaker, director of multi-channel sales of REEDS Jewelers. "By implementing the REEDS mobile commerce iPhone app using Kadro Mobile we are well positioned to engage our loyal customers and improve their shopping experience with the ability to search and browse our entire product line on their smartphone, provide convenient shopping list building capabilities to improve both our customer's out of store and in-store shopping experience, a best in class store locator that includes the ability to promote in-store events and special offers, and of extreme importance for our organization, convenient direct access to our retail stores."

Kadro rounds out their e-commerce platform, Kadro Merchant, with its data integration to eBay Stores enabling retailers to integrate their online product catalog and order fulfillment processes to their own branded eBay Storefront.

eBay represents the world's largest online marketplace with more than 90 million active users worldwide. For retailers, eBay's fixed price format and track record of selling a high percentage of new products in such categories as clothing, shoes, and accessories makes a strong business case, the company said. Kadro Merchant's integrated marketplace technology already includes integration to Amazon's Sellers Central and Fulfillment by Amazon.