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Kellogg intends to make a big splash in West Africa

Breakfast brand leader is forging a strong strategy to be a big brand in West Africa.

September 15, 2015

West Africa is the next market focus for Kellogg as the breakfast and snack food brand is establishing a partnership with Tolaram Group.

It’s also taking a 50 percent stake in Multipro, a Tolaram food sales and distributor, which is costing $450 million, according to a Reuters report. Multipro is based in Lagos, Nigeria.

The focus is development of breakfast and snack items for the West African marketplace.

It’s the second million-dollar deal for international expansion for Kellogg as the company spent $125 million at the start of 2015 for a big stake in biscuit maker Bisco Misr, based in Egypt.