Consumer Behavior

Kentucky is really, really big on Black Friday

Photo by istock.com

November 18, 2022

The most obsessed state when it comes to Black Friday is Kentucky, followed by West Virginia and Arkansas, respectively. Alabama lands in fourth place.

That's the prime finding of research from fashion company Boohoo which examined Google Trends data of search terms relating to the annual shopping day after Thanksgiving.

The study revealed Kentucky scored 543, topping the list for having the highest search levels for "Black Friday clothes," and the second highest number of searches for "Black Friday," according to a press release on the findings.

"Black Friday is one of the most important days of the year when it comes to buying items such as clothes at a far lower price than normal. This study provides exciting insight into which states remain most interested in Black Friday and which states are the least bothered about securing sale items," stated the release.