Marketing

Khloe Kardashian, Fabletics team on collection

Photo provided by Fabletics.

September 7, 2023

Khloe Kardashian, a TV reality star and fitness enthusiast, is teaming with fashion active wear brand Fabletis, on a desert-inspired clothing collection.

The marketing campaign is focused on strength, confidence and health, according to a press release.

"Staying active, working out and taking care of my health is a priority – it's what keeps me strong and persistent," Kardashian said in the release. "Fabletics shares these values and empowered me to put my personal touch into this collection. Each piece is designed for high performance, regardless of how you choose to move. Strong in the gym and strong enough to take on any challenge that life hands you."

The partnership news comes on the heels of Fabletics deploying Salesfloor's customer engagement platform to personalize the customer experience and creating connected conversations across its sales channels.

"We're thrilled to partner with Khloé," Ginger Ressler, co-founder of Fabletics, said in the release. "We've long admired her commitment to speaking out about physical and mental health and her dedication to designing products for every body. This collection is bold and powerful — every detail is a perfect reflection of her vision, resilience, and strength."