Marketing

Kohl’s embracing Sephora with mini-shop strategy

Photo by istock.com

March 9, 2022

A majority, 75%, of Kohl's stores will soon house mini Sephora shops and the retailer aims to launch 100 additional Kohl's locations by 2026.

The future Kohl's stores will be half the retail space of the retailer's current stores and, on the loyalty side, Kohl's is boosting its cash reward program from 5% to 7%, according to a CNN report.

The retailer is also working on e-commerce strategies that may include self-service for pick-up and item returns, according to the news outlet.

"We're evolving our position from a department store to a more focused lifestyle concept centered around the active and casual lifestyle," Kohl's CEO Michelle Gass said in a presentation to investors Monday, according to CNN.