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Kohl's overhauls merchandising, inventory and pricing operations

Value-oriented specialty department store Kohl's is transforming many of its core retail operations to accommodate recent growth and ensure that both its store and online shopping experiences reflect the unique preferences of consumers, no matter where they live and shop.

November 3, 2014

Value-oriented specialty department store Kohl's is transforming many of its core retail operations to accommodate recent growth and ensure that both its store and online shopping experiences reflect the unique preferences of consumers, no matter where they live and shop, the company said in a press release. The company overhauled its core merchandising, inventory and pricing operations with the launch of a new Oracle Retail Merchandise Operations Management solution, which the retailer said allows it to coordinate a unified system of record for inventory to better serve customers across channels, and to simplify its business user experience.

Following its deployment of Oracle Commerce, Kohl's implemented Oracle Retail Merchandising System and Oracle Retail Price Management to streamline and improve the inventory, pricing and promotions operations that, for 1 million SKUs, determine how well larger categories and individual items perform both online and at each of Kohl's more than 1,100 stores nationwide.

The company said the Oracle Retail implementation is part of a larger business transformation designed to support Kohl's ongoing growth and enable marketing and merchandising teams to anticipate customer demand, identify market opportunities, and roll out new products and promotions online and in stores.

By managing pricing and promotions from a unified view that delivers accurate, real-time insight from multiple sources, merchants will gain efficiencies with a more agile promotional pricing process. The company is using Oracle Retail to manage pricing for all items (or SKUs) on a store-by-store basis and for its e-commerce site, to preserve margins where demand remains high and for clearing and refreshing inventory where needed.