Labubu finds a New York City home in Pop Mart’s Times Square store

Photo: Ekaterina Elagina - stock.adobe.com

October 6, 2025

Pop Mart, the creator of the popular Labubu doll, is opening a U.S. flagship store in Times Square, New York City, in mid 2026.

The 7,000-square-foot store at 1540 Broadway has a 10-year lease, according to a New York Post report.

Labubu is a Chinese "monster" doll that is a favorite of celebrities, including Kim Kardashian. Its sales jumped 213% this year, compared to 2024.

The dolls are sold in blind boxes so the fan buying one doesn't know what color the doll is.