AI
Levi Strauss teams with Microsoft on agentic AI platform, super agent
December 5, 2025
Levi Strauss & Co. is partnering with Microsoft to develop an integrated agentic AI platform to automate workflows and AI tools to improve store and online experiences.
The agentic AI platform is built around a single "super agent," to automate task-driven work throughout the entire Levi Strauss organization, according to a press release.
It's part of Levi Strauss' goal to operate and execute as a best-in-class, direct-to-consumer first retailer.
The super-agent is embedded within Microsoft Teams and powered by Azure. It integrates several advanced AI-powered sub-agents deployed across IT, human resources, operations and more. It will act as an intelligent intermediary, drawing on the strengths of each specialized agent to deliver better support, insights and automation.
The super-agent is being built and tested and will be rolled out in early 2026, with expansion to global offices throughout the year.
"AI represents a tremendous opportunity for us and is a key unlock as we rewire how we work — from our stores to our corporate offices," Michelle Gass, president and CEO, Levi Strauss & Co., said in the release. "As we roll out these tools in 2026, our teams will gain faster access to information and insights that help them work more efficiently and ultimately serve our fans better across every channel, every day. The new capabilities we are developing, along with the partnerships we've established, will accelerate our journey to become a $10 billion retailer and set new benchmarks for best-in-class agility, operational excellence and innovation in global retail."
In addition, Levi Strauss has launched Outfitting, a personalized styling feature on its mobile app, as part of its ongoing commitment to deepen its relationship with fans. The company is also rolling out Stitch, an AI assistant for store employees, to 60 U.S. locations following a successful pilot program.
