Limo rides, employee discounts: retailers pull out the stops to woo shoppers

ABC News: Some stores and malls are trying to lure shoppers by treating them like A-listers, offering massages, drinks and a chance to relax at "rejuvenation stations."Rosie Pope Maternity in New York City goes the extra mile to pick up pregnant women in a limo and drive them to the store for free. The store is also offering free baby CPR classes and "mom-osa" drinks.

"Being picked up by a limo feels very luxurious, very easy, and just makes me want to shop," customer Lea Graham said.

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