L'occitane hires School House to design Melbourne flagship store

New York-based creative branding agency, School House, has been tapped by L'Occitane en Provence to serve as the lead design agency for the brand's new flagship boutique store at the historic Block Arcade shopping gallery in Melbourne, Australia.

School House completed the redesign of the brand's New York City flagship in 2016 and the Yorkdale Shopping Centre located in Toronto in 2017, according to a press release.

School House will draw inspiration from the land and culture of Provence to create an immersive shopping experience and deliver what is referred to as "The Alchemy of Provence," developing a design concept to inform all behavioral and environmental design choices, stated the release.

The flagship is scheduled to open in October 2018.

Topics: Store Design & Layout

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