Consumer Behavior

Lounge Underwear teams with Emarsys to gain customer insight

Photo by istock.com

December 22, 2020

The women's underwear brand Lounge Underwear is partnering with omnichannel customer engagement provider Emarsys in an effort to get a deeper understanding of global customers.

Lounge Underwear selected Emarsys because of how easily it provides customer insights, enabling the brand to run more targeted, personalized and effective digital marketing campaigns, according to a press release.

Emarsys's platform will analyze and centralize the data of Lounge Underwear customers and integrate with Lounge Underwear's wider technology stack, including Shopify. The technology will provide a singular, unified view of all customer data streams, eliminating unnecessary silos.

Lounge Underwear will be able to drive revenue through more effective automated retention marketing, and personalized one-to-one messaging will reflect customer behavior and preferences more accurately.

"As a growing brand in our space, it's so important for us to have easy access to our customer data so we can run effective targeted campaigns to our customers — especially as we sell purely through e-commerce. We weren't really looking to move from our old vendor, but when we saw the power of Emarsys' platform, and just how easy it was to use, we knew we had to make the switch. The ease with which Emarsys presents your own customer data back to you in an intuitive and graphical way makes running campaigns really quick and easy," Arron Kooner, head of customer communications at Lounge Underwear, said in the release.