Marketing
Lululemon debuts membership plans with unique benefits
April 28, 2022
Athletic leisurewear retailer lululemon is prepping paid membership services related to workout programs that could boast perks including access to in-person store and community events.
The services are expected to debut later this year, according to a Wall Street Journal report, and are aimed at building stronger customer loyalty and increased workout product sales.
The subscriptions could range from a free option that may offer early product access to one costing $39 a month that offers access to online workout programs.
The latter option may require the purchase of a mirror device, which costs over $1,000, according to the news report, but an option not requiring the mirror could be forthcoming in a year.
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